Industry Archives

Design Bullying – More Than a Thick Skin is Needed

Wed, 12 May 2021 08:00:00 +0000

I’m sure you all know the two types of designer: the quieter, intellectual introvert and the bolder, confident extrovert. You are most probably one of them. The design bully comes in various guises too. Regardless of character, bullying comes in all shapes, sizes, and occurs at all levels. Perhaps naively, I never expected to be faced with it in the design world. Back in September 1996, I started my first term at design school and we were thrown straight into […]

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Ford Evos Design Review

Sun, 09 May 2021 10:14:00 +0000

The Ford Evos is the ICE and hybrid version of the Mustang Mach E designed specifically for Chinese customers. While Eric argues that Ford could have been simply rebadged the Mach E, Sam feels that it deserves to be a standalone product. What are your thoughts? Eric Gallina and Sam Livingstone discuss the Ford Evos design and its place in the market.

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Vehicle Product Planning Needs to Adapt to Meet the Demands of a New Era

Fri, 05 Mar 2021 10:00:00 +0000

“Let’s review the business case”, says the vice president of Vehicle Manufacturer. The business development person opens an Excel spreadsheet with 14 tabs and reviews the SWOT (Strengths, Weaknesses, Opportunities, and Threats) and PEST (Political, Economic, Social and Technological) analysis. Armed with a commerce degree and an MBA from Prestige University, they worry that the Mean Forecast Error on sheet 3 may be off by -1.5, which could screw up the MSE (Mean Squared Error)… In that same meeting, a […]

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Designing Movement that Inspires: How Designers Redefined the Kia Brand

Thu, 28 Jan 2021 09:00:00 +0000

Design is one of the most important aspects of any brand. This goes well beyond simply designing the products. It’s a fundamental understanding of what the brand is and what it aspires to become, not just for the shareholders but in the messages that are conveyed to the end-users, the brand’s customers. Designer Ray Ng outlines how creative collaboration redefined the Kia brand. in·spi·ra·tion | \ ˌin(t)-spə-ˈrā-shən: the act of drawing in a divine influence or action on a person […]

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How Car Makers Are Transforming Their Logo Designs for the Electric Era

Tue, 26 Jan 2021 08:00:00 +0000

When the electrification trend exploded, it knocked down more than just combustion engines. It drove a stake right through OEMs’ brand identities, forcing them to review their image. Inevitably, this dramatic change led carmakers to reassess their logos – core symbols of a company’s identity – not just in their design, but also on their treatments. I’ll be citing some recent changes as well as examples of carmakers who haven’t stopped at the blue lines=electric design cliché. Here’s an overview of the most […]

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Kicking-Off in Style – Roundup of Recent Developments in the Automotive Space

Fri, 15 Jan 2021 12:44:31 +0000

We’re only halfway through January and there have already been a number of announcements made that will have a big impact on the automotive industry in the near future. Imogen Pierce reports. January normally proves a fruitful time for gathering technology and automotive gambits. Partly driven by the Consumer Electronics Show (CES), which this year has continued virtually, the events of these past few weeks have proved that January 2021 is no exception. Kia and General Motors (GM ) started […]

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Shaking Hands With Your Car – A Look into Behavioral Design for Vehicles

Mon, 30 Nov 2020 09:00:07 +0000

Not many of us shake hands with the people we share our living space with. Morning greetings may happen, but fundamentally when people are both already in the same space, and very familiar with seeing one another on and off much of the time, their greetings are less pronounced. It’s often the same with work colleagues too; a handshake greeting with everyone every day would be labored (although I’m always charmed by the way many of the French still do […]

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Nissan Design Latin America Adds Non-Automotive Consultancy Offer

Fri, 16 Oct 2020 08:01:00 +0000

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The Pandemic Has Changed the Automotive Industry and Made EVs Inevitable

Thu, 13 Aug 2020 09:08:05 +0000

As much as people talk about ‘the new normal’ of a pandemic, what such a state looks like exactly changes almost minute by minute. For automakers like Volkswagen, that can mean weighing a host of short and long-term factors, from helping customers who’ve suffered job losses to planning for an electric future. Reinhard Fischer’s job is to keep all these elements in mind. As senior vice president of strategy for the Volkswagen Group of America, Fischer helps plot the company’s […]

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Pivoting to a New Design Process – What Remote Working Can Enable

Tue, 23 Jun 2020 20:06:07 +0000

Given the recent changes that have (and continue) to take place in our work environments the world over, it’s an interesting time to look into how home working could change how we design forever — for the better. Even if today it is stymying the creative and intellectual process of designing, the ability for teams to pivot to a new design process will mean everything if they’re going to succeed in the ‘new normal’. Over the last few months, there […]

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Geneva No Show 2020 – The Impact

Mon, 09 Mar 2020 09:00:00 +0000

The 11th-hour cancellation of the 90th edition of the Geneva Motor Show due to the coronavirus outbreak was a disappointment for the slew of exhibitors, journalists and industry professionals that had been expected to attend the prestigious event at the Palexpo last week. The biggest losers are of course the manufacturers, especially the small ones. Stands at any auto show cost carmakers several millions (€£$) to build, so we’re not talking small change. Add in all of the time and […]

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Ambitions of Car Design – Designing For Markets, Designing for Customers

Fri, 28 Feb 2020 09:00:16 +0000

A young, enthusiastic car design student, hard at work sketching wild and wonderful ideas — like every car designer really should — notices someone sneaking up behind his shoulder. It’s a senior designer in the studio where the young man is doing his internship. The senior designer leans over and whispers something below his breath: “So…you want to be a car designer, do you?” The young man would have loved to answer yes but, upon seeing the look in the […]

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