Paolo Tumminelli on How to Keep the Automobile Relevant and Renew Its Emotional Connection With Customers
DrivenPolestar 2 – Driving the Brand’s First Pure Electric ModelThe electric car is no longer an environmentalists’ token. With plans to end the sales of new petrol and diesel... Read More
VideosPolestar Design Director Max Missoni on the Polestar 1Polestar is a new brand created under the Geely umbrella. Run by CEO Thomas Ingenlath, Volvo Cars’ former Head of... Read More
Design CompetitionsPolestar Announces Winners of Global Design ContestPolestar announced the winners of its first annual Design Contest today. Initiated in June, the design competition drew great interest... Read More
PodcastMaximilian Missoni on Polestar Cars’ Design EthosMaximilian Missoni has been head of design for Polestar Cars since 2018. After joining Volvo Cars 2012 and subsequently being... Read More
TrendsHow Car Makers Are Transforming Their Logo Designs for the Electric EraWhen the electrification trend exploded, it knocked down more than just combustion engines. It drove a stake right through OEMs’... Read More
VideosA Look Inside Polestar’s Design Studio and ProcessesPolestar is a very appealing new brand for myriad reasons. The electric car company, an offshoot of Volvo and parent... Read More
